I'M
DARRIN
Knode.
UX/UI DESIGNER
Design systems & Behavior-Driven UX
For 20 years, I’ve helped brands like DirecTV, Rack Room Shoes, and First Citizens Bank solve complex digital problems to improve usability, user satisfaction, and profitability.
I deliver:
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UX strategies focused on behavioral flow, not just aesthetics
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UI systems that scale across teams and products
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Design rooted in real user psychology and behavior
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Practical collaboration experience between design, dev, and leadership
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Decision making based on observable user behavior.
Portfolio
A selection of my past projects. These were selected to showcase sweeping changes across multiple channels with impact on customers and multiple teams.
Experience
Dec 2021 - Sep 2022
DirectTV
Senior UX Designer
Designed accessible UIs and chatbot experiences that improved support efficiency and customer satisfaction, while establishing design standards and governance to unify the platform and reinforce brand consistency.
Mar 2021 - Dec 2021
HOLLEY
UX/UI Designer
Developed Figma UI components aligned with brand and usability standards, improved customer experience through session replay analysis, and resolved pain points with targeted design enhancements.
Sep 2022 - Mar 2025
First Citizens Bank
Senior UI Designer
Built a comprehensive Figma design system to deliver cohesive, accessible UI across platforms, streamlined design-to-development handoffs with agile teams, while documenting standards to ensure consistency.
Jun 2016 - Dec 2020
Rack Room Shoes
Interactive Designer
Led a full site and checkout redesign that increased conversions and satisfaction, integrated A/B testing with marketing to align design with business goals, and delivered responsive interfaces through iterative front-end improvements.
May 2015 - May 2016
MRCycles.com
Ecommerce Manager
Increased site traffic and search rankings with low-budget strategies, streamlined operations by resolving process challenges, improved the shopping experience through visual design updates, and created targeted ads to drive engagement.
Oct 2011 - Jul 2015
ATD American Co.
Web Designer
Designed and developed microsites for sister companies with BigCommerce, HTML, CSS, and jQuery, ensuring brand consistency, resolving cross-browser issues, and improving usability with intuitive design solutions.
Jun 2010 - Oct 2011
General Dynamics Information Technology
Associate Web Developer
Contributed to site rebuilds in Ruby on Rails, quickly adapting to a command-line workflow and helping shape wireframes and design direction for a successful site launch with a seamless user experience.
Apr 2007 - Oct 2008
Siteworx
Developer
Developed ASP.NET projects for clients including AOL/Time Warner, resolving cross-browser challenges, styling sites with clean HTML/CSS, and supporting Tridion CMS, while thriving in small-team collaboration.
Jun 2010 - Oct 2011
General Dynamics Information Technology
Associate Web Developer
Contributed to site rebuilds in Ruby on Rails, quickly adapting to a command-line workflow and helping shape wireframes and design direction for a successful site launch with a seamless user experience.
Education
2003 - 2007
Art Institute of Washington
Bachelors of Fine Arts - Interactive Media Design
